About Us
ABOUT LOCSMART
Locs aren’t just a hairstyle—they’re a journey. A vibe. A rooted expression of culture, patience, identity, and evolution. And for far too long, the beauty industry has slept on the unique magic, maintenance, and versatility that loc’d individuals deserve. LocSmart is here to change that—loudly and lovingly. We’re the first brand to blend innovation with intention, bringing smart, heat-protective styling tools that celebrate the art, beauty, and strength of locs and textured hair. We believe styling should feel like freedom—not a struggle. That means bold curls, healthy hair, and zero compromise.
LocSmart isn’t just a brand—it’s a movement. A love note to the loc community. A celebration of authenticity, creativity, and self-love. Crafted for us, by one of us, LocSmart exists to honor your crown, elevate your routine, and remind you that your hair is powerful, personal, and worthy of innovation.
Our Journey
LocSmart, based in Georgia, specializes in a hair curling tool that caters to locs and natural hair. Founded by a New York native passionate about natural beauty, we prioritize safe curling techniques that minimize heat damage. Our vision extends beyond just a product; we aim to build a community around healthy and beautiful natural hair. The tagline, 'For the Love of Locs and the Art of Care,' embodies our dedication.
LocSmart Curling Device (Patent Approved)
The first curling tool made specifically for locs and textured hair.
Dries & curls in one step
Moisture-sensing heat control
Protects hair health & integrity
Perfect for wash day, post-swim, or a last-minute curl refresh
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For The Love Of Locs And The Art Of Care
Transform Your Styling Routine Today!
Empower your beauty
At LocSmart, we’ve reimagined what it means to style natural hair — merging technology, artistry, and love into one transformative experience. Born from real stories and the desire for safe, beautiful curls, our innovation empowers you to embrace your locs with confidence, care, and effortless elegance.